We can appreciate how someone can mean more than they `strictly speaking' say by considering the same thing said in two different contexts. Consider two people, Pat and Chris, who are getting to know each other on a first date. If Chris says to Pat at the end of the evening, "I like you a lot.", Pat will likely feel good about the situation. But imagine that Pat and Chris have been dating for some weeks, and Pat asks, "Do you love me?" Now if Chris says, "I like you a lot," the reaction will likely be quite different, as Chris' statement is taken as a negative answer! The difference does not come from the content of what is said but from the operation of a general pragmatic principle: When evaluating something on a scale of values, putting it at a certain point on the scale implies that all the higher values on the scale are inappropriate. It is our background assessment that positive feeling is ranked on a scale with 'love' higher than "like" which makes Chris' reply in the second context convey "No, don't love you." We apply this scalar principle so automatically that it is easy to overlook the fundamental pragmatic difference between what is actually said and what is implied by the saying of it.