3.0 Innovation and Change Management Framework
Each section in this guide is accompanied by one or more figures that graphically capture the
relationship between concepts that are introduced or summarize the major points covered in the
section. We first introduce concepts and terminology associated with change (Section 3.1). We
then examine a company’s relationship with its external environment (Section 3.2) before
turning to the firm’s key organizational elements (Section 3.3). All of this sets the stage for our
broader goals: designing for innovation (Section 3.4), identifying change triggers (Section 3.5),
and effectively implementing change (Section 3.6). We include a section on an important topic
associated with change – measurement - in Section 3.7. Finally, Section 4.0 provides a summary
of key points and managerial action items.