1. Biting Off More Than You Can Chew
A huge menu of options sounds like a good idea, at least in theory. There's something for everybody! Anyone can find something to enjoy! But here's the problem: taking on a huge menu means needing to stock a larger number of ingredients and products in your kitchen, which means higher costs and greater overhead. What's more, it often means customers take longer to order and service is slower. That's why Restaurant Engine advises that "instead of offering a five-page menu, consider offering a smaller number of dishes and doing them really well. People need to know what your restaurant is about - keep your menu aligned with your restaurant's unique proposition.