Sales and Marketing[edit]
Rough diamonds at Diamond Sorting Centre (DSC), Mirny, Yakutia
ALROSA’s trading policy is regulated by the Regulations on Procedures and Conditions of Selling Natural Diamonds drafted jointly with Federal Antimonopoly Service of Russia (FAS).[14]
ALROSA has sales offices located in the world's major diamond trading centres of Antwerp, Ramat Gan, Dubai, Hong Kong, New York and London.[15]
In 2012, ALROSA signed a long-term agreement for the supply of rough diamonds with Belgium’s Laurelton Diamondsa Inc., a subsidiary of Tiffany & Co.[16] According to the terms of the three-year trade agreement Tiffany & Co. can annually purchase of rough diamonds worth at least 60 million U.S. dollars.[6][17]
In 2013 ALROSA signed a memorandum of cooperation with the auction house Sotheby's. The document provides an opportunity to sell large and unique diamonds produced by a branch of a company “ALROSA Diamonds” and jewelry with these diamonds at Sotheby's auction. The stones will be certified by the Gemological Institute of America (GIA)