Centara Hotel – Convention Centre Khon Kaen
STRENGTH
1 Most rocen 4 tar plus hotel fully equipped by trendy facilities with modern Isaan Style
2. Managed by International chain "Centara" which has high reputation
3. Having the largest multi purpose convention hotel facilities in the Northeastern region.
4. Services& facilities up to international standard with Thai touch
OPPORTUNITY
1. The"Centara Gold Card" will ensure to generate additional revenue to the hotel and gain more client to FB and Spa
2 Government projects to push KK as a lsaan hub for Educational Healty care and Government cemtre
3. AEC business opportunity for region
weakness
1. Limitation of available accommodation during certain large convention event
2. Market are price sensitive.
3. Hotel located away from landmark.
THREAT
1. Unavailable International flight
2. Khonkaen's perceived image not for international Convention
Competitors
STRENGTH
1. Strong brand loyalty as opened for years,
2 Competitive selllng rate.
3, High awareness in the market
4, Strong relationship with local communities
OPPORTUNITY
1,Government projects to push KK as a lsaan hub for Educational Healty care and Government cemtre rubber factory and logistic industry
2. AEC business opportunity for region
weakness
1. Services& facilities are not up to date and suite for International standard
2. Most are not international chain
3, Hotel facilities run down
THREAT
1. Fully operation of CKK which was strong area competitor.
2. Unavailable international flight
3. Khonkaen's perceived image not for international convention.