The purpose of this research was to study Thai passengers level of understanding and awareness of the cabin crew safety briefing in the airplane during the preparation to take off and landing. It's important to know if Thai passengers pay attention to cabin crew safety briefing and to suggest a better way to draw their attention. The independent variables included gender, age, income, level of education , traveling purpose , and traveling frequency while the dependent variables was level of awareness. A simple random sampling method was utilized to get 20 respondents. The findings revealed the ranking the first three levels of importance by highest mean to lowest mean as follows: It is important to listen to cabin crew safety briefing, cabin crew briefing is interesting, information from cabin crew safety briefing is easy to understand. In addition, the overall means was 3.27 with 0.800 SD.