Toyota believes that its preeminence in the Japanese automotive industry, its growth in the United States and Europe and its overall position as one of the world’s largest automobile producers have resulted from the following factors:
• its timely introduction of new products that meet consumer demands and incorporate superior design and environmental and safety technologies,
• its continuing focus on manufacturing high quality products at low-costs,
• its commitment to investment in research and development and its sales and production infrastructure, and
• its financial strength, which enables Toyota to achieve the above objectives.