Is looking the market does not lack self-centered regardless of the needs of customers and the เเวด majestic appearance. It will innovate the product strategy, service if myopia business away to think customers return strategy, products, services, it is difficult to meet the needs of customers at the target. Then the damage will happen as we see each other frequently in several businesses such as company go ดักที่ success in the early and over time has developed continuously technology do for more people to use Kodak digital camera but also believes in the product and also produce per จนล. Team failed eventually. The company Kodak is another example that reflects Business know enough not to adapt themselves and not open to get new things. Were obsessed with success in the past and the present. Is business seats waiting to die in the case of Kodak Business model in the past is to sell the film, Kodak When the film is reduced in status necessary. As outdated. The company"s lifeline is shortened as well.