For example, the cell (1, 2) represents the question,
“Does strategic focus lead to KM leadership or viceversa?”
and the response (1, 2, 3 or 4) is entered in
the cell (1, 2). The contextual relation is established
based on a pair-wise assessment of all the thirteen
factors as shown in Figure 1 and majority of the
respondents agreeing to a specific relation between
any two elements. With the use of this methodology,
one can (a) identify the direct and indirect
relationships between attributes of project
performance and (b) show how to include softer
variables in the analysis.