The show opened on Broadway on October 14, 1961 at the 46th Street Theatre, and closed on March 6, 1965 after 1,417 performances. The cast starred Robert Morse as Finch, Bonnie Scott as his secretary Rosemary, Charles Nelson Reilly as Bud Frump, and Rudy Vallee as the company president. Virginia Martin played Hedy LaRue.