EXECUTIVE SUMMARY
The government plans to attract more Chinese tourists
As the South Korean K-Pop and Korean Wave trends spread around the world, the number of inbound tourists from overseas, and China in particular, increased remarkably. Moreover, their higher spending in South Korea in outlets from luxury goods stores to mass beauty specialist retailers increased tourist receipts in South Korea. In order to attract visitors, the South Korean government eased visa issuance regulations, and encouraged popular retailers to offer convenient payment and communication services for Chinese inbound tourists. The development of unique and memorable tour products for Chinese inbound tourists is also underway in order to communicate a friendly image and encourage them to revisit South Korea.
National plan to solve accommodation shortage
Inbound trips reached more than 11 million in 2012, and South Korea’s long term tourism weakness, which is a shortage of travel accommodation, was monitored and reviewed thoroughly. To solve this problem, the South Korean government announced a plan to encourage the construction of travel accommodation nationwide. This plan included: government grant support; eased regulations for building travel accommodation facilities; support for the renovation of motels or inns as budget travel accommodation; and certification and management guidelines for travel accommodation to maintain quality assurance. By doing so, the South Korean government will target offering 38,000 new hotel rooms and 8,000 rooms in other travel accommodation in addition to the existing accommodation by 2015.
EXECUTIVE SUMMARYThe government plans to attract more Chinese touristsAs the South Korean K-Pop and Korean Wave trends spread around the world, the number of inbound tourists from overseas, and China in particular, increased remarkably. Moreover, their higher spending in South Korea in outlets from luxury goods stores to mass beauty specialist retailers increased tourist receipts in South Korea. In order to attract visitors, the South Korean government eased visa issuance regulations, and encouraged popular retailers to offer convenient payment and communication services for Chinese inbound tourists. The development of unique and memorable tour products for Chinese inbound tourists is also underway in order to communicate a friendly image and encourage them to revisit South Korea.National plan to solve accommodation shortageInbound trips reached more than 11 million in 2012, and South Korea’s long term tourism weakness, which is a shortage of travel accommodation, was monitored and reviewed thoroughly. To solve this problem, the South Korean government announced a plan to encourage the construction of travel accommodation nationwide. This plan included: government grant support; eased regulations for building travel accommodation facilities; support for the renovation of motels or inns as budget travel accommodation; and certification and management guidelines for travel accommodation to maintain quality assurance. By doing so, the South Korean government will target offering 38,000 new hotel rooms and 8,000 rooms in other travel accommodation in addition to the existing accommodation by 2015.
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EXECUTIVE SUMMARY
The government plans to attract more Chinese tourists
As the South Korean K-Pop and Korean Wave trends spread around the world, the number of inbound tourists from overseas, and China in particular, increased remarkably. Moreover, their higher spending in South Korea in outlets from luxury goods stores to mass beauty specialist retailers increased tourist receipts in South Korea. In order to attract visitors, the South Korean government eased visa issuance regulations, and encouraged popular retailers to offer convenient payment and communication services for Chinese inbound tourists. The development of unique and memorable tour products for Chinese inbound tourists is also underway in order to communicate a friendly image and encourage them to revisit South Korea.
National plan to solve accommodation shortage
Inbound trips reached more than 11 million in 2012, and South Korea’s long term tourism weakness, which is a shortage of travel accommodation, was monitored and reviewed thoroughly. To solve this problem, the South Korean government announced a plan to encourage the construction of travel accommodation nationwide. This plan included: government grant support; eased regulations for building travel accommodation facilities; support for the renovation of motels or inns as budget travel accommodation; and certification and management guidelines for travel accommodation to maintain quality assurance. By doing so, the South Korean government will target offering 38,000 new hotel rooms and 8,000 rooms in other travel accommodation in addition to the existing accommodation by 2015.
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