Threat of new entrants: In fact, the threat of new entrants is always
high when the restaurant industry is an open and easy industry.
Otherwise, in Finland, to make a new business especially a restaurant,
the owner has to prove quite many certificates, documents as well as a
good working-capital and the equity for their expense. Moreover, the
strict food safety rule is the most important thing before opening a
restaurant. Then the barrier to entry is quite rough with the new entrants
here.