Our story
While being caught in a period of directionless floating, I felt overwhelmed by nostalgia of the past and fear of the future. I
realized that enough was enough. I needed to take a step back and define what direction I wanted my life to go in. I took out
a piece of paper, asked myself, “What do I want with my life?” I concluded that one of the most important things to me was
creating things that helped people.
I thought about the times I felt most fulfilled and productive and I realized that during those moments a trusty sidekick, my
planner, is what helped me the most. I searched far and wide for the perfect planner, but with each planner, I felt like something
was missing. They were all very practical, but not personal, and I wanted to change that.
I wanted to make a planner that could be the place for all your thoughts by having the structure of an appointment calendar,
the potential for creativity of a sketchbook, and the reflection space of a journal. I wanted a planner that not only got people
thinking about where they wanted to go, but also help them get there. I wanted to create the planner I wish someone had given
me when I was feeling lost, so I decided to make it myself. That’s how Passion Planner was born.