GM, Canada's largest automotive manufacturer, presently has a Canada Wide Clearance Event. Offer is unconditionally interest-free. Down payment and/or trade may be required. Monthly payment and cost of borrowing will vary depending on amount borrowed and down payment/trade. Example: $10,000 at 0% APR, the monthly payment is 277.78/ $208.33/ $166.67 for 36/48/60 months. Cost of borrowing is 0% purchase financing for 36 months is available only in British Columbia and only on 2006 Cobalt, and Optra. GM is not only promoting on the Internet but also on newspapers, magazines, and Television. The target market of GM is generally on students, seniors, small families, and youths. The promotion expenditures suggest a differentiation strategy. GM spent 61 percent of its adverting dollars on TV and newspaper. GM has many kind of product adverting on a racer car reaches racing fans and often benefits from extended television coverage. GM believes that adverting objectives should be more specific than personal selling objectives. It is because the company is not only gratifying one customer but also satisfying every person