The first, Singha beer is original in their company by focused on the old people who working age. Singha beer could sale only at restaurant channel because it had higher degree of alcohol than global standard. The seconds, Singha light beer is another choice for customers by focused on the people who age 21-30 years, health care and ready to pay up. It had suitable degree of alcohol the global standard in order to marketer want to expand another channels, such as penetrate the market of aboard. The last, Leo beer is one brand from Singha Company which it goes out to put on the market for teenager. Although, each segment had different point, they u had coherent in same direction under Singha brand.