In 2013, we built what is probably the world’s biggest retail garment collecting system, offering millions of customers easy solutions to not let fashion go to waste at all our own H&M (brand) stores globally. Now our job is to ensure that all stores offer garment collecting opportunities as we grow. By the end of 2014, almost all H&M stores globally offered this service. The only exceptions are made for new stores and franchise markets. Our rule is that garment collecting services need to be up and running six months after the opening of a new store. For franchise markets, our current rule is that at least one store per market must offer recycling options to customers