Louis XIV set up a furniture industry on the outskirts of Paris for the sole purpose of creating political dominance through artifact. Design motifs backed the king as all powerful, and furniture was interlaced "L," fleur-de-lis, and the sunburst-Louis XIV was known as the Sun King. The French king was not only advertising his power over the church in these furniture designs, he was also positioning himself as a semi-deity to his people.