however, consumers also suggested that wellness was more than
the physical state. The high correlation between the physical
dimension and wellness on survey 3 validate how consumers view
wellness. Table 5 shows that the physical dimension was the most
strongly correlated to the wellness question; followed by the emotional,
social, spiritual and intellectual dimensions, respectively.
The physical dimension was cited in the review by Miller and
Foster (2010) as the dimension most clearly linked to (healthy)
diet, and hence to food products, the focus of interest in this
research paper