HUF just took a page out of Steve Rocco’s playbook and put out this hilarious advertisement that’s been circulating on the Internet. Converse recently released the Sumner shoe, which has a toe cap that bears a striking similarity to HUF’s insanely popular Classic Lo. In response to the Converse release, HUF mocked up a fake cease and desist letter against Converse and its parent company, Nike. The letter is so good, it almost seems real until you get to the line below:
On behalf of HUF Worldwide, we must demand that Converse permanently stop using, advertising, selling and distributing any products bearing the (almost) Patented (No. 002707581-0001) HUF Rubber Heel and Toecap, remove the Offending Products from your website, destroy all Offending Products, and stop riding HUF’s dick.
Pop the popcorn—this is going to get interesting. Check out the entire HUF advertisement below