A cottage industry has also sprung up around crowdfunding and specific crowdfunding Web sites, including consultants who bill themselves as experts in attracting funding for Kickstarter projects via social media campaigns. Infomercial mainstay As Seen on TV is also hoping to cash in on crowdfunding, unveiling a new site where its customers can pick the products they are most interested in buying. The next Snuggie or ShamWow might be developed using crowdfunding.