ZARA Fast Fashion Zara first used franchising to enter Cyprus in 1996 and, at the end of 2001, had 31 franchised stores in countries Zara franchises in small, risky, or subject to significant cultural differences or administrative that encouraged this mode of market participation: examples included Andorra, Poland, and the Middle Eastern countries that the chain had entered (where restrictions on foreign ownership ruled out direct entry). Franchise contracts five years, and ftanchisees were generally financially strong players in complementary businesses. Franchisees were usually given exclusive, countrywide that might also encompass other Inditev but Zara always retained the right to open company-owned stores as return for selling its products to franchisees and charging them a typical varied between 5 and 10% of sales, offered franchisees full access to corporate services, such as human resources, training, and logistics, at no extra cost, It also them to return up to 10% of purchased merchandise a higher level than many other franchisers permitted.