Can not tangible (Intangibility) means consumers (prospective customers) can not see, hear, feel, taste or smell, making it impossible to try out the product before making a purchase, such as surgery. The passenger on the plane Hotel occupancy These consumers do not know the results of the service until you have surgery or a trip or stay it. Allow consumers to seek out what is indicative of the quality of service (Service quality), such as physical searches. Service information brochure, website reviews to give yourself the confidence to use the service. The abstraction before The preparation of the information that is really going to make the consumers satisfied with the results obtained. The satisfaction of our customers is an important part of tourism marketing and service.