SodaStream is the maker of a consumer home carbonation product.[3][4] The device, like a soda syphon, carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water (or carbonated water) to drink. The company also sells more than 100 types of concentrated syrups and flavourings to make carbonated drinks.[5][6][7] After the company merged with Soda-Club in 1998, it was relaunched with an emphasis on healthier drinks. It went public on the NASDAQ stock exchange in November 2010.
SodaStream is headquartered in Lod, Israel[8] and has 13 production plants; its principal manufacturing facility was located in Mishor Adumim in the West Bank, creating controversy and a boycott campaign.[9][10][11] In April 2015 the company acknowledged that it is now beginning to label those products as "made in the West Bank" rather than subsuming those production sites under the label "made in Israel."[12]
In October 2014, SodaStream announced its revenue for 2014 was expected to decline to $562.7 million, a 9% decrease from the previous year while a report by Zacks Equity Research stated that net income for 2014 is expected to be 42% lower than in 2013. Zacks Equity Research cited declining sales in the United States, where an increasing number of consumers are choosing "more natural, less caloric and water based beverages" as opposed to traditional carbonated soft drinks. SodaStream also announced that its facility in Mishor Adumim (Maaleh Adumim) will be closed by 2016 and production will be moved to a new facility in Lehavim.[13]