Question
Buying behavior
1. Do you have any problem about stain on your clothes?
2. What occasion that you often get stain on your clothes?
3. Do you usually get stain on your clothes when you are outside or not? How?
4. Have you ever had stain problem on your cloth on your important day?
5. Is stain problem made you feel frustrated?
6. Do you agree that having stain on clothes can make you lose confidence?
7. How you deal with stain problem?
8. How often do you wash your clothes?
9. If there is a handy washer that will make you easily deal with stain on your clothes, would you like to try?
10. Before buying the product, how you get information about the product for considering?
11. Who’s your influencer when you want to buy the product?
12.In your family, who is always use washing machine?
13.Where’s the place you usually go to buy washing machine?
14. Is the price is the most important factor for considering before buying product?
15. What’re your factors for considering before buying washer?
Awareness
1. When you want to buy washing machine, what’s the first brand come up in your mind?
2. In your opinion, what’s the strength and weakness of Haier product?
3. Have you ever heard Haier Brand before?
4. How did you know Haier brand?
5. Have you ever bought Haier product before?
6. What kind of Haier product you used to buy?
7. Did you feel satisfy after used Haier product?
Product benefit/positioning
1. Do you think this product’s feature is interesting?
2.What do you think about the product design?
3.When you see this product, you think of what kind of product?
4. Do you think this product’s feature package can attract you or not?
5. Do you think that this product can carry and clean your clothes very easily?
6. Do you think the name of this this product should be Thai name or not?
7.Do you think this product can change the idea of the old fashioned of using washer or not?
8.What’s your recommends to improve this product?
4Ps
1.What size , color and shape should it be?
2.What features will meet your needs?
3.Do you think how much the price that should be reasonable rates for this product?
4.If the price of this product is around 1,500-2,000Baht you will buy it or not?
5.Do you think the price of handy washer are suitable for the quality of the product or not? Why?
6.This price can reach all people, even people with moderate income?
7.Once you know the price, you decide to buy it without hesitation, yes or no?Why?
8.Where’s the place that most convenient for you to buy this product?
9.Do you want product be distributed at convenience stores or not? why?
10.Do you think the distribution channel on the internet is one of good channel for customers who do not like shopping at the store?Why?
11.Do you think social media is the best way to promote the product to customers or not?Why?
12.Which advertising media that you prefer the most? Why?
13.Which advertising media that make you easiest recognize the product and brand?
14.What do you think if a seller offers to sell the product at your house, like it or not?Why?
15.How many years after the purchase are guaranteed to meet your satisfaction?
16.Do you think buy one get one t is suitable promotion for this product or not ? why?
17.Do you think free delivery the product to customer house when a customer makes a purchase on the internet, customer will make more purchase on the internet than go to buy at store or not? Why?
18.Which promotion that you want to get most when you buy the product? Why?
19.Will you buy this product or not? Why not?
20.Will you recommend this handy washer to other people?