Twitter
Twitter is another useful social media channel for a
growing percentage of your community. Although
Twitter’s user base is much smaller than Facebook’s—
around 16 percent of your community uses Twitter3
—
it’s still worth exploring.
Who are your Twitter users? According to Pew
Research, Twitter has “particular appeal to younger
adults, urban dwellers, and non-whites.”4
Topeka and
Shawnee County Public Library’s Twitter followers run
the gamut from teens with smartphones, to young professionals,
to the homeless. It’s a fun and interesting
mix of people who like sharing and discussing quick
snippets of information and news.