Diverting shipments at the West Coast does not save money on outbound freight because ASICS America's retail customers generally pick up their shipments at the City of Industry facility. The primary benefit of that system is that it has helped the company manage rising freight volumes. So far, ASICS has reduced the volume of merchandise moving through Southaven by 14 percent, keeping throughput there manageable. It also has reduced overall handling costs because more shipments are going directly to customers as full container loads. In addition, the cargo diversion improves customer satisfaction because more customers get their orders shortly after the ocean vessel arrives rather than having to wait for them to be processed in Southaven.