Runner-up firms. Offensives against weaker, vulnerable runner-up firms entail relatively low risk. Attacking a runner-up is iln especially attractive option when a challenger's competitive strengths match the runner-up's weaknesses.
Runner-up firms. Offensives against weaker, vulnerable runner-up firmsentail relatively low risk. Attacking a runner-up is iln especiallyattractive option when a challenger's competitive strengths match therunner-up's weaknesses.