regular Red Bull and Red Bull Brainergy, distribution channels include the regular ones in addition to school cafeterias, design should be in different color fordifferentiation
2 . Kryptonite
Young generation who always need differentiation with a slim making coffeeenergydrink (Black color) called Kryptonite (Buzz marketing – vending machines –college cafeterias)
3 . Red Bull Female
Career driven fashionablefemales looking for other benefits as vitamins , slimmaking and longer period energy, thetraditional Red Bull has a male image, accordingly a new package with a softer image or a name flower with a new berry flavor
4 . Red Bull Sugar Free
Health watchers through launching sugar free Red Bull and focusing on other ingredients in the original Red Bull as vitamins.
5 . Regular Red Bull
Product Info On package
Flavor
logo
Slogan “"gives you wings”
Ingredients
European origin product
250 ml Can
Nutritional Details (High lighting vitamins ingredients)
Sweetened or Diet