There is so much influence today that it is hard to control one’s desires. The subconscious mind takes over without any warning. Product placement is unethical and deceptive because people do not understand the fine line between persuasion and manipulation. Society is desensitized to mass media and have grown to lack individuality as pop culture has become primary to daily life. Product placement does not necessarily have to be stopped, but it should be censored for particular audiences.