Juan could also use Time Trend Analysis which compares the past years data to find out the changes i.e. the trends that the company is following.
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The peer group analysis is to identify firms similar in the sense that they compete in the same markets, have similar assets and operate in similar ways.
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Juan could use the Standard Industrial Classification (SIC) codes. These are the four-digit codes established by the U.S government for statistical reporting.
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There are certain smaller peer companies in the same industry that have filled their return with security exchange commission. Juan coulddownload their financial statements; read footnotes and Management Decision Analysis of those companies which would help him in decide where his company stands