Single
The number of single people also looks set to increase, and we anticipate the tourism industry will respond by creating products that assist singles to mix society. An example of such an initiative can be found in the Activities Around 2002 brochure, which states: Group trips make up the bulk of our departments and solo travellers will find themselves amongst friends on one of these holidays. In response to requests from our clients we have also set aside certain weeks catering exclusively for families, single-parent families and women only' Adventure tourism based on group travel or on group activities is very well aligned to meet the needs of these market segments.