The Taiwan Tourism Bureau’s (2010) annual tourism report
showed that for domestic tourists, the proportion of tourists aged
between 50 and 59 years increased from 7.1% in 1997 to 16.9% in
2009, and that for tourists aged over 60 years nearly doubled from
6.8% to 11.5% during the same period. In 2008, people aged between
50 and 59 years comprised 19.45% of the total number of domestic
international travelers, and people aged over 60 years occupied
10.93%. Furthermore, a high proportion of older adults comprise
the international tourism market. People aged 50 years accounted
for 31.85% of the total number of international travelers in 2011
(Taiwan Tourism Bureau, 2012).