North American culture has been typically characterized for their stricter adherence to deadlines, and punctuality. This in turn may be reflected in the service of the hotel, which may be outside of the norm for South American customers, who might be accustomed to a slower phase of service. A key finding of this study is that Latin American guests seemed to recall more delightful experiences regarding food and beverage. In fact, 53% of all South Americans expressed their delight with food from the hotel’s restaurants, and 26% expressed delightful experiences regarding the food received at their rooms. This is more than any other cultural group studied during the present research. See Table 3 for a complete listing of the codes, frequencies, and percentages for the South American guest group.