Sales promotion refers to any paid consumer or trade communication program of limited
duration that adds tangible value to a product or brand. In a price promotion, tangible value may
take the form of a price reduction, coupon, or mail-in refund. Nonprice promotions may take the
form of free samples, premiums, “buy one, get one free” offers, sweepstakes, and contests
Sales promotion refers to any paid consumer or trade communication program of limitedduration that adds tangible value to a product or brand. In a price promotion, tangible value maytake the form of a price reduction, coupon, or mail-in refund. Nonprice promotions may take theform of free samples, premiums, “buy one, get one free” offers, sweepstakes, and contests
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