Onboard the ships, it’s all about the experience for the guests. ‘‘It is to satisfy our customers, to give them the best vacation experi- ence ever,’’ as many managers phrase it. ‘‘It’s like a floating hotel,’’ says another manager in terms of magnitude of operation. Another purchasing manager says that the closest thing to it is a place like mega hotels located in Las Vegas or major theme parks in Florida. Like other modern service operations, there is a clear distinctionbetween front office and back office where operations in support of service rendition and actual service rendition are clearly segregated to provide that seamless experience.