According to a survey by AIP Corporation in 2013, 50% of female South
Korean internet shoppers shopped online once a week or more.
Borderfree reported in 2013 that South Korean shoppers are 'night
owls' and prefer to shop from 10pm to midnight. Order volumes are
distributed evenly throughout each week, with a slight increase on
Wednesdays. In 2014, the projected online spend per shopper was USD
$1,050. South Korean shoppers also have a strong affinity for discounts
and promotions; 66% rated “Favourable price and promotions” as their
primary criteria when selecting a vendor in 2014.