4.4 Selling
Is a critical part of any food service employee’s job. Effective selling techniques require confidence, ability
and knowledge.
Suggested selling techniques :
● Recommend aperitifs or drinks before the meal
● Provide the wine list
● Promote branded drinks where possible
● Recommend double measures if appropriate
● Recommend dishes that are popular
● Describe hoe the food looks on the plate
● Recommend appetizers where possible
● Recommend items
● Provide recommendations on what dishes go together well
● Recommend side dishes with main courses
● Present menu items on platters where possible such as steak or seafood
● Show dessert menu instead of just asking customers want a dessert
● Have a trolley to tempt people
Service
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Chapter 4 – Food service delivery