POP: The SCAR Project’s tag-line is “breast cancer is not a pink ribbon.” Why did you decide to go that route?
Tens of thousands of people have viewed these images and I have yet to meet anyone who has said they previously knew what breast cancer looked like. Really looked like. In our society breast cancer is hidden away behind a little pink ribbon. The public needs to be educated.
Many women battling breast cancer dislike the pink ribbon. They resent the commercialization of breast cancer that it represents. One of the SCAR Project subjects said to me, “If a man got prostate cancer, do you think someone would give him a pink t-shirt and teddy bear?” It (unintentionally) diminishes something that is horrific, disfiguring, and deadly. A pink herring