The first thing that entrepreneurs must pay attention is that products and services, pricing strategy, because the number one factor that consumers used to buying decisions is that there is already a cheap air Asia. Consumers, they usually choose air Asia was first taken into account already exists. But maybe they need to take into consideration the suitability of an item. Because if you are pricing your services cheaper reality too may cause loss and wayatot may cause consumer uncertainty results in a conviction, they cancelled our service because they think the quality probably decreased.