• Objective of the Study: Test several configurations and measure stop, hold, close for each to assess which shelf design is most effective.
• Responsibilities of Thailand Team:
o Attend the 1st session (January 20, 2015)
Details: Please refer to the calendar invite for the details on time & place
For this briefing, a checklist of things to bring/do/learn
To bring
Measuring tape
USB stick (ensure sizeable capacity as files can be heavy)
Laptop
Camera (phone camera with very good resolution can be used)
To do
How to operate & Troubleshoot the sensors
How to download data from the sensors (Client should share the software to use)
How to make sure data is successfully downloaded
Familiarization on the variants & configurations
Familiarization of the shelf: what is single facing vs multi-facing, powerzones, highlighters, shelf strips
Review planogram with the client (final planogram to be shared later)
Exact date and time of visit (re-confirm the dates below as well as time)
Make sure that the store contact is also aligned with the schedule of visit
o Re-arrange the variants in the shelf as per the specifications in the planogram (once per week for a total of 8 weeks). Ipsos to take a clear photo of the shelves after each exercise for reference.
o Download data from the sensor and the video camera on the schedules specified