Front line employees were reached out to in a variety of ways as well. Store managers started to hold daily huddles to share company news. A weekly newsletter, the” Insider To Go”, was distributed to keep front line employees abreast of changes. Digital signage and training via the tSpace portal were all put in place to make sure the customer facing employees were aware of, and advocating for, AT&T’s new brand. They were challenged to internally “Rethink Possible” in their positions, and stores.