Planning the Promotion Campaign
Whether the goal is to attract fifty people to a club lecture series or five thousand to a university extension program, careful advance planning results in more effective effort and makes the promotion job easier. It reduces the strain and tension on the director, it facilitates dividing the work among a number of people, and it makes it possible to prepare much of the material considerably in advance. Probably the soundest policy is to develop a general plan for the year and then to map out more specific plans for each month, series, quarter, or semester.