The investigation was conducted in
2009 using qualitative analysis with the help of various secondary sources. The study reveals that the company’s
management style can be characterized as the Family type that implies collectivistic society with male domination,
strict rules and laws at work, and long-term orientation. It is also based on several essential principles, such as
continuous improvement and learning, respect for people, mutual trust, and teamwork. Two core elements of the
Toyota’s success are technological innovations and qualified human resources.