Our finding that the women felt safe and out of the risk zone for breast cancer could be interpreted as a barrier to Jordanian women’s breast health-seeking behaviour. This is consistent with the constructs of the Revised Health Belief Model, as perceived seriousness of and susceptibility to breast cancer influence perceived threat. Similarly, perceived benefits from early detection of breast cancer and perceived barriers to screening influence breast health-seeking behaviour. In addition, general health motivation, self-efficacy and confidence in their ability to successfully perform the behaviour enhance breast health practices.