1.1 Case in Point: Doing Good as a Core Business Strategy
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1.2 Who Are Managers?
Learn who managers are and about the nature of their work.
LEARNING OBJECTIVES
1. Managers
1 Top manager is responsible for developing the organization’s strategy and being a steward for its vision and mission.
2 Functional manager is responsible for the efficiency and effectiveness of an area, such as accounting or marketing.
3 Supervisory or team manager is responsible for coordinating a subgroup of a particular function or a team composed of members from different parts of the organization.
4 Line manager (product or service manager) leads a function that contributes directly to the products or services the organization creates.
5 Staff manager leads a function that creates indirect inputs.
6 Project manager has the responsibility for the planning, execution, and closing of any project.
7 General manager is someone who is responsible for managing a clearly identifiable revenue-producing unit, such as a store, business unit, or product line.
1.1 Case in Point: Doing Good as a Core Business Strategy________________________________________1.2 Who Are Managers?Learn who managers are and about the nature of their work.LEARNING OBJECTIVES1. Managers1 Top manager is responsible for developing the organization’s strategy and being a steward for its vision and mission.2 Functional manager is responsible for the efficiency and effectiveness of an area, such as accounting or marketing.3 Supervisory or team manager is responsible for coordinating a subgroup of a particular function or a team composed of members from different parts of the organization.4 Line manager (product or service manager) leads a function that contributes directly to the products or services the organization creates.5 Staff manager leads a function that creates indirect inputs.6 Project manager has the responsibility for the planning, execution, and closing of any project.7 General manager is someone who is responsible for managing a clearly identifiable revenue-producing unit, such as a store, business unit, or product line.
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