Introduction Tourism is one of the top and fastest growing sectors in the world; it plays a very important role in the economy and stimulated the growth of other economy (Osman and Sentosa, 2013). The Travel and Tourism industry has outperformed the global economy in 2012, it growing faster than manufacturing, retail, financial services and communications. The industry has grown its total contribution to GDP by 3% and increased the number of jobs by five million to 260 million, and therefore one in 11 of all jobs in the world are now supported by Travel and Tourism. More than 10% of all new jobs created in 2012 were from the industry. According to the World Travel and Tourism Council‟s economic research, in 2012, Travel and Tourism‟s total economic contribution was US$6.6 trillion in GDP. This contribution represents 9% of total GDP (WTTC, 2013).
In Jordan, t