Most Thai consumers do not pay attention to the quality of goods and services.
Most of Thai consumers are interested in goods and services with low prices. but not focus on quality. Thailand is a developing country. where most people have low income. So. most consumers prefer goods and services with low prices, with promotional gifts or vouchers, including products with promotions to convince the consumers to buy goods and services. Hardly do most Thai consumers pay attention to the descriptions of the quality of goods and services.Therefore. seller and the advertiser focus on bringing out marketing strategies of price and promotions. without attention to quality of goods. The vendor and the advertiser conceal or do not sufficiently describe the quality of goods. regarded as excessive exploitation of consumers.
For electronic transactions, sellers and buyers have not known and seen each other before, so most vendors take this opportunity as the channel to exploit consumers with advertisement of goods in the form of overstatement about the quality of goods and products, c selling low quality goods at a higher price than normal.