Definition stage is to defining the boundary of the scheme and purpose. This stage encompasses planning and designing the research the information needs and the technique is insight audit and interview the stakeholders in the organisation. Exploration stage research from customers, which has primary research and secondary research in encompass, and the techniques are several methods of searching, such as ethnographic methods and new media research. Klaudinyi (2014) defined that primary source researches are original document that directly created by researchers. Secondary source researches are researches that analysed published documents or primary sources. Distillation stage is analyzing within the organisation and the technique is a joint interpretation of findings.