Currently, the convenience stores have very high growth rates in the marketplace. One of them is convenience stores called 7-eleven, which can be found at the general community. “Due to the expanded throughout the country and have the customers more than 3 million per day.” (Sangatong, 2011) Nowadays the number of people who consume at 7-eleven impact on small business and retailers, such as mini-marts, grocery store, so we want to know the consumer attitude about why they choose to consume at 7-eleven more than other. There are three determinants about consumer attitude towards 7-eleven at Mae Fah Luang University area, which are; Product brand, Marketing strategy, and Customer behavior.