The development of the packaged food market emphasized the
necessity of an efficient distribution network. This has become a key
factor in companies’ success by increasing the market coverage of the
product, making it more accessible to consumers and raising brand
awareness. Companies are increasingly focusing on modern channels
such as supermarkets, hypermarkets and convenience shops for product
launches or promotional campaigns, especially in urban centres.
However, traditional retail channels, such as wet markets and
independent grocery stores, are still dominant in suburban and rural
areas, due mostly to underdeveloped infrastructure and limited consumer
demand.